Berlin, IFA – International Consumer Electronics Fair

Sep 3, 2026

The following photos have been selected for you by the IMAGO picture desk on this topic. For more pictures please use the search function.

Hisense Press Conference at IFA in Germany, Berlin, September 3, 2026. Alenka Potpcnik Anazic, Marketing Director at Hisense Europe—whose name is pronounced ÖPotoschnik Anschesch™ —stands on stage in front of the audience during Hisense’s presentation on global consumer electronics and home appliances.
Hisense Press Conference at IFA Germany, Berlin, September 3, 2026. Alenka Potpcnik Anazic, Marketing Director at Hisense Europe—whose name is pronounced ÖPotoschnik Anschesch™ —stands on stage in front of the audience during Hisense’s presentation on global consumer electronics and home appliances.
Hisense Press Conference at IFA Germany, Berlin, September 3, 2026. Alenka Potpcnik Anazic, Marketing Director at Hisense Europe—whose name is pronounced ÖPotoschnik Anschesch™ —stands on stage in front of the audience during Hisense’s presentation on global consumer electronics and home appliances.
Hisense Press Conference at IFA Germany, Berlin, September 3, 2026. Alenka Potpcnik Anazic, Marketing Director at Hisense Europe—whose name is pronounced ÖPotoschnik Anschesch™ —stands on stage in front of the audience during Hisense’s presentation on global consumer electronics and home appliances.
Hisense Press Conference at IFA Germany, Berlin, on September 3, 2026. Hanson Han, CEO of Hisense Europe, and Guillaume Sabran, Chief of Sponsorship and Licensing at UEFA, holding a soccer ball. Hisense is an official sponsor of the 2028 UEFA Euro soccer tournament in the UK and Ireland.
Hisense Press Conference at IFA Germany, Berlin, on September 3, 2026. Guillaume Sabran, Chief of Sponsorship Licensing at UEFA, holding a soccer ball. Hisense is an official sponsor of the 2028 UEFA Euro soccer tournament in the UK and Ireland.
Hisense Press Conference at IFA in Germany, Berlin, September 3, 2026. Alenka Potpcnik Anazic, Marketing Director at Hisense Europe—whose name is pronounced ÖPotoschnik Anschesch™ —stands on stage in front of the audience during Hisense’s presentation on global consumer electronics and home appliances.
Hisense Press Conference at IFA in Germany, Berlin, September 3, 2026. Alenka Potpcnik Anazic, Marketing Director at Hisense Europe—whose name is pronounced ÖPotoschnik Anschesch™ —stands on stage in front of the audience during Hisense’s presentation on global consumer electronics and home appliances.
Hisense Press Conference at IFA Germany, Berlin, on September 3, 2026. Guillaume Sabran, Chief of Sponsorship Licensing at UEFA, holding a soccer ball. Hisense is an official sponsor of the 2028 UEFA Euro soccer tournament in the UK and Ireland.
Hisense Press Conference at IFA in Germany, Berlin, September 3, 2026. Hisense Europe CEO Hanson Han and UEFA Chief of Sponsorship and Licensing Guillaume Sabran jointly hold up a jersey with the number 28. Hisense is an official sponsor of the UEFA Euro 2028 soccer tournament in the UK and Ireland.
Hisense Press Conference at IFA Germany, Berlin, on September 3, 2026. Hanson Han, CEO of Hisense Europe, and Guillaume Sabran, Chief of Sponsorship and Licensing at UEFA, holding a soccer ball. Hisense is an official sponsor of the 2028 UEFA Euro soccer tournament in the UK and Ireland.
Hisense Press Conference at IFA Germany, Berlin, on September 3, 2026. Hanson Han, CEO of Hisense Europe, and Guillaume Sabran, Chief of Sponsorship and Licensing at UEFA, holding a soccer ball. Hisense is an official sponsor of the 2028 UEFA Euro soccer tournament in the UK and Ireland.
Hisense Press Conference at IFA Germany, Berlin, on September 3, 2026. Hanson Han, CEO of Hisense Europe, and Guillaume Sabran, Chief of Sponsorship and Licensing at UEFA, holding a soccer ball. Hisense is an official sponsor of the 2028 UEFA Euro soccer tournament in the UK and Ireland.
Hisense Press Conference at IFA Germany, Berlin, on September 3, 2026. Hanson Han, CEO of Hisense Europe, and Guillaume Sabran, Chief of Sponsorship and Licensing at UEFA, holding a soccer ball. Hisense is an official sponsor of the 2028 UEFA Euro soccer tournament in the UK and Ireland.
Highlights from IFA 2026 in Berlin, Germany, on September 3, 2026 2026 3D IFA logo at the entrance to Messe Süd
Highlights from IFA 2026 in Berlin, Germany, on September 3, 2026 A robot at the entrance to the Berlin Messe Süd exhibition center welcomes IFA visitors
Highlights from IFA 2026 in Berlin, Germany, on September 3, 2026 A robot at the entrance to the Berlin Messe Süd exhibition center welcomes IFA visitors
Highlights from IFA 2026 in Berlin, Germany, on September 3, 2026. 3D IFA logo at the entrance to Messe Süd.
Highlights from IFA 2026 in Berlin, Germany, on September 3, 2026. 3D IFA logo at the entrance to Messe Süd.
Highlights from IFA 2026 in Berlin, Germany, on September 3, 2026. 3D IFA logo at the entrance to Messe Süd.
Highlights from IFA 2026 in Berlin, Germany, on September 3, 2026. 3D IFA logo at the entrance to Messe Süd.
Highlights from IFA 2026 in Berlin, Germany, on September 3, 2026. A robot from LG in Hall 18 puts on a demonstration, forming a heart symbol with its hands in front of a display bearing the slogan Life’s Good.
Highlights from IFA 2026 in Berlin, Germany, on September 3, 2026. A robot from LG in Hall 18 puts on a show.
Highlights from IFA 2026 in Berlin, Germany, on September 3, 2026. A robot from LG in Hall 18 puts on a show.
Highlights from IFA 2026 in Berlin, Germany, on September 3, 2026. A robot from LG in Hall 18 puts on a show.
Highlights from IFA 2026 in Berlin, Germany, on September 3, 2026. A robot from LG in Hall 18 puts on a show.
Highlights from IFA 2026 in Berlin, Germany, on September 3, 2026. 2026 3D IFA logo at the entrance to Messe Berlin
Highlights from IFA 2026 in Berlin, Germany, on September 3, 2026. 2026 3D IFA logo at the entrance to Messe Berlin

Images in this collection

Hisense Press Conference at IFA Germany, Berlin, on September 3, 2026. Hanson Han, CEO of Hisense Europe, and Guillaume Sabran, Chief of Sponsorship and Licensing at UEFA, holding a soccer ball. Hisense is an official sponsor of the 2028 UEFA Euro soccer tournament in the UK and Ireland.

Hisense Press Conference at IFA Germany, Berlin, on September 3, 2026. Guillaume Sabran, Chief of Sponsorship Licensing at UEFA, holding a soccer ball. Hisense is an official sponsor of the 2028 UEFA Euro soccer tournament in the UK and Ireland.

Hisense Press Conference at IFA Germany, Berlin, on September 3, 2026. Guillaume Sabran, Chief of Sponsorship Licensing at UEFA, holding a soccer ball. Hisense is an official sponsor of the 2028 UEFA Euro soccer tournament in the UK and Ireland.

Hisense Press Conference at IFA Germany, Berlin, on September 3, 2026. Hanson Han, CEO of Hisense Europe, and Guillaume Sabran, Chief of Sponsorship and Licensing at UEFA, holding a soccer ball. Hisense is an official sponsor of the 2028 UEFA Euro soccer tournament in the UK and Ireland.

Hisense Press Conference at IFA Germany, Berlin, on September 3, 2026. Hanson Han, CEO of Hisense Europe, and Guillaume Sabran, Chief of Sponsorship and Licensing at UEFA, holding a soccer ball. Hisense is an official sponsor of the 2028 UEFA Euro soccer tournament in the UK and Ireland.

Hisense Press Conference at IFA Germany, Berlin, on September 3, 2026. Hanson Han, CEO of Hisense Europe, and Guillaume Sabran, Chief of Sponsorship and Licensing at UEFA, holding a soccer ball. Hisense is an official sponsor of the 2028 UEFA Euro soccer tournament in the UK and Ireland.

Hisense Press Conference at IFA Germany, Berlin, on September 3, 2026. Hanson Han, CEO of Hisense Europe, and Guillaume Sabran, Chief of Sponsorship and Licensing at UEFA, holding a soccer ball. Hisense is an official sponsor of the 2028 UEFA Euro soccer tournament in the UK and Ireland.

Highlights from IFA 2026 in Berlin, Germany, on September 3, 2026 2026 3D IFA logo at the entrance to Messe Süd

Highlights from IFA 2026 in Berlin, Germany, on September 3, 2026 A robot at the entrance to the Berlin Messe Süd exhibition center welcomes IFA visitors

Highlights from IFA 2026 in Berlin, Germany, on September 3, 2026 A robot at the entrance to the Berlin Messe Süd exhibition center welcomes IFA visitors

Highlights from IFA 2026 in Berlin, Germany, on September 3, 2026. 3D IFA logo at the entrance to Messe Süd.

Highlights from IFA 2026 in Berlin, Germany, on September 3, 2026. 3D IFA logo at the entrance to Messe Süd.

Highlights from IFA 2026 in Berlin, Germany, on September 3, 2026. 3D IFA logo at the entrance to Messe Süd.

Highlights from IFA 2026 in Berlin, Germany, on September 3, 2026. 3D IFA logo at the entrance to Messe Süd.

Highlights from IFA 2026 in Berlin, Germany, on September 3, 2026. A robot from LG in Hall 18 puts on a demonstration, forming a heart symbol with its hands in front of a display bearing the slogan Life’s Good.

Highlights from IFA 2026 in Berlin, Germany, on September 3, 2026. A robot from LG in Hall 18 puts on a show.

Highlights from IFA 2026 in Berlin, Germany, on September 3, 2026. A robot from LG in Hall 18 puts on a show.

Highlights from IFA 2026 in Berlin, Germany, on September 3, 2026. A robot from LG in Hall 18 puts on a show.

Highlights from IFA 2026 in Berlin, Germany, on September 3, 2026. A robot from LG in Hall 18 puts on a show.

Highlights from IFA 2026 in Berlin, Germany, on September 3, 2026. 2026 3D IFA logo at the entrance to Messe Berlin

Highlights from IFA 2026 in Berlin, Germany, on September 3, 2026. 2026 3D IFA logo at the entrance to Messe Berlin