Hisense Press Conference at IFA Germany, Berlin, on September 3, 2026. Hanson Han, CEO of Hisense Europe, and Guillaume Sabran, Chief of Sponsorship and Licensing at UEFA, holding a soccer ball. Hisense is an official sponsor of the 2028 UEFA Euro soccer tournament in the UK and Ireland.

Hisense Press Conference at IFA Germany, Berlin, on September 3, 2026. Hanson Han, CEO of Hisense Europe, and Guillaume Sabran, Chief of Sponsorship and Licensing at UEFA, holding a soccer ball. Hisense is an official sponsor of the 2028 UEFA Euro soccer tournament in the UK and Ireland.

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Credit: Achille Abboud

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Recording Date: Sep 3, 2026

Media Size: 8,192×5,464 Pixels

Hisense Press Conference at IFA Germany, Berlin, on September 3, 2026. Hanson Han, CEO of Hisense Europe, and Guillaume Sabran, Chief of Sponsorship and Licensing at UEFA, holding a soccer ball. Hisense is an official sponsor of the 2028 UEFA Euro soccer tournament in the UK and Ireland.

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