Hisense Press Conference at IFA in Germany, Berlin, September 3, 2026. Hisense Europe CEO Hanson Han and UEFA Chief of Sponsorship and Licensing Guillaume Sabran jointly hold up a jersey with the number 28. Hisense is an official sponsor of the UEFA Euro 2028 soccer tournament in the UK and Ireland.

Hisense Press Conference at IFA in Germany, Berlin, September 3, 2026. Hisense Europe CEO Hanson Han and UEFA Chief of Sponsorship and Licensing Guillaume Sabran jointly hold up a jersey with the number 28. Hisense is an official sponsor of the UEFA Euro 2028 soccer tournament in the UK and Ireland.

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Credit: Achille Abboud

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Recording Date: Sep 3, 2026

Media Size: 7,303×4,871 Pixels

Hisense Press Conference at IFA in Germany, Berlin, September 3, 2026. Hisense Europe CEO Hanson Han and UEFA Chief of Sponsorship and Licensing Guillaume Sabran jointly hold up a jersey with the number 28. Hisense is an official sponsor of the UEFA Euro 2028 soccer tournament in the UK and Ireland.

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